After a personal branding workshop with the Belgian Cats, Ann Wauters approached us to work on her own personal branding.
Having had one of the most iconic basketball careers, winning many international prices, it was time for her to start thinking about what’s next.
From the very first time we talked, it was clear she had 2 goals in mind, to inspire young female athletes and to utilise her knowledge of teamwork and translate it into valuable lessons for team leaders and business owners.
During our many workshops, we talked about who she should be targeting and clearly defined her 2 target audiences who are very different from each other and desire a unique approach. The 2 brand colors combine her knowledge of business with her passion for basketball.
