Let's build your brand

Branding courses
& resources

A collection of courses, guides, workbooks and resources to become the best brand strategist or designer you can be.

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Brand strategy workbooks

Sam Caron

Sam Caron

Brand Core

$19.99
Develop the right tools that will help you make every decision for your brand going forward.

Develop your purpose, mission, vision and values with this clear, to the point workbook.

Includes action verbs and company values cheatsheets.
Learn more
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Sam Caron

Sam Caron

Brand Positioning

$19.99
Defining your audience, pinpointing your competition and finding that unclaimed spot in the market to really have your brand stand out.

A 65 page fillable workbook with all the questions you should be asking and a cheat sheet with 12 ways to differentiate your business.
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Sam Caron

Sam Caron

Brand Archetypes

$19.99
Ever wonder why we feel connected to certain brands? Brand archetypes help give your brand a true personality and guide you along your further designs and messaging.

Learn how to both discover your audience’s archetype as well as define your own.

Includes 12 high resolution moodboards for each archetype.
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Brand strategy courses

Stephen Houraghan

Stephen Houraghan

Brandmaster academy

$697
A very complete course on everything you’ll need to start building strategic brands for your clients.

The course teaches you both the frameworks of brand strategy as well as how to start selling it to clients.
Enroll now
Stef Hamerlinck

Stef Hamerlinck

Brand strategy for designers

$482.79
Stef’s course on brand strategy will teach you the fundamentals of brand strategy to increase your offering as a brand designer.

This is the perfect course for brand designers that want to dip their toes into the world of brand strategy.
Enroll now

Design resources

The Logo Package

The Logo Package

Logo Package Express

$119
If you ever create logos for clients you know how long and tedious the process of exporting your logos in every single file format can be.

The logo package express extension is really a no brainer for any logo designer. It exports every single possible format of your logo at the click of a button.
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Adobe

Adobe

Adobe Creative
Cloud programs

$52.99/Month
Adobe creative cloud tools are the ones I use each and every single day. Photoshop for designs, Illustrator for Logos, After Effects for animations, Premiere for videos,…

I can go on and on. As soon as you have the budget for creative cloud, it becomes a must have for every designer.
Download now
Envato

Envato

Envato
Elements

$14.50/Month
Envato elements is my go to subscription for pictures, mockups, templates, fonts, videos and sound effects.

You get millions of creative assets for a low monthly price.
Subscribe

What people are saying

Archetypes has always been a topic that fascinated me and having this overview and guidelines for each brand archetype is so awesome to work with. Best 20 dollars I've ever spent.
LisaPurchased brand archetypes book
I'm following Sam since he first started his journey on Instagram and I can't speak high enough of his in depth knowledge on branding and personal branding.

An awesome practical tool for every person out there taking branding seriously.
Christos NikasPurchased brand core book
Really didn't know what to expect when I downloaded. But I really love the moodboards you've provided with the book. They have become a part of my brand strategy progress.
AdamPurchased brand archetypes book
I really didn't know the kind of impact personalities had on branding. Thank you so much for this guide!
StephenPurchased brand archetypes book
If you are or have been confused at some point about your brand, this is the product for you. No BS, straight to the point, practical as hell, small-bite sized pieces of the puzzle which you can put together and end up with a brand that literally ROCKS.
Harry BankovPurchased Brand Core book
Loved it, thank you for making this! After reading it I'm now 100% sure I am an explorer archetype.
JolenePurchased brand archetypes book
This is the 3rd e-book I've purchased and I must say this one has made the most impact on my process. My clients love the moodboards you've provided.
KarimPurchased brand archetypes book
I thought his content was great, but this workbook is even better! It’s easy to understand, with practical exercises, actionable advice, examples and suggestions. It leaves no stones unturned, packs a punch and delivers what I like to call a VALUE BOMB!
Harry NeedhamPurchased Brand Core book
Seriously Sam, why did I even go to college to learn this stuff when I could have just downloaded these. Great stuff and definitely underpriced.
JulianPurchased brand archetypes book
As two ad agency vets with 20+ years experience, we love brands. If you’re looking to build one, we can’t recommend this book enough.

Sam breaks down the complicated, core components into simple, easy to digest bite-sized bits, with step-by-step instructions for getting started on your own.
Chris & DavidPurchased Brand Core book
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