Studies have shown that brands with a purpose are not only more successful, but have an audience that is more loyal.
It helps motivate you to build your brand as well as make people connect to what it is you stand for as a brand.
A step by step guidebook on how to find your brand’s:
– Internal purpose
– Higher purpose
Includes cheat sheets of actionable words and business values.
Your vision is where you want your brand to be.
It’s larger than a goal and if your vision is linked to a certain need within an industry, people will be instantly attracted to what you do as a brand. A vision is a great way to unify anybody that works on your brand.
Having a common goal to work towards is an amazing motivator.
A vision should be big, ambitious but still believable and attainable.
A vision is best set at the highest possible level of the business to look at the overall growth and good of the company.
Your vision is there to guide your decisions and work towards a better future for your brand.
There is often confusion about mission and vision statements.
The easiest way to look at them is like this:
Your vision is where you want to go.
Your mission are the commitments you make each and every day in order to reach that vision. But just like your vision, it is not a marketing tool. It helps you and your team define exactly what to do in order to reach our common goal.
A good brand mission is clear, concrete and easy to understand.
It’s important that your mission statement is different and unique but you must also realise the level of commitment it takes. Having a mission statement but not acting upon your commitments it is useless.