What people say about the book
Archetypes has always been a topic that fascinated me and having this overview and guidelines for each brand archetype is so awesome to work with. Best 20 dollars I've ever spent.
LisaBrand designer and strategist
Really didn't know what to expect when I downloaded. But I really love the moodboards you've provided with the book. They have become a part of my brand strategy progress.
AdamBrand strategist
I really didn't know the kind of impact personalities had on branding. Thank you so much for this guide!
StephenSocial media expert
Loved it, thank you for making this! After reading it I'm now 100% sure I am an explorer archetype.
JoleneCEO
This is the 3rd e-book I've purchased and I must say this one has made the most impact on my process. My clients love the moodboards you've provided.
KarimBrand identity designer
Seriously Sam, why did I even go to college to learn this stuff when I could have just downloaded these. Great stuff and definitely underpriced.
JulianBrand strategist
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