Brave vzw is on a mission: tackle the glaring underrepresentation of teenage girls in sports, urban athletics, and public spaces. Sick of the sidelines, a powerful group of young women banded together to demand better access, louder visibility, and—frankly—a lot less of the status quo.
Their goal became our obsession: create a brand bold enough to echo the unstoppable voices of girls taking over the streets, parks, and skate ramps. Challenge accepted.
Brave didn’t just need branding—they needed attitude. Their vibe? Urban sports meets untamed teenage energy. Think skateboards, graffiti, rebellious shouts, and unapologetic authenticity. In short: the branding equivalent of flipping a perfectly timed middle finger to traditional expectations.
We kicked things off with a series of workshops, fueling up on ideas, caffeine, and plenty of teenage sass. From those sessions emerged a crystal-clear vision: a corporate identity as bold and unfiltered as the girls behind it.
