KBF is the beating heart of mountaineering in Flanders—but their brand was stuck at basecamp. As a federation built on adventure, community, and growth, they needed a visual identity that could carry all that meaning without slipping halfway up the wall.
They came with a clear ask: align who we are with how we show up. The result? A strategy-fueled identity that’s just as steady, grounded, and spirited as the climbers it represents.
They didn’t just need a logo tweak—they needed a brand that could hold the weight of their values and still have room for a little adventure.
We kicked things off the way we like it: strategy first, identity second. We mapped out their mission, personality, values—and maybe overdid it on the metaphors (but hey, mountain puns are hard to resist). Once we had a grip on who KBF really is, the visual identity practically climbed into place: bold but grounded, expert yet inviting, and unmistakably theirs.
