The Korok brand was built together with Mysueño, a sports marketing collective based in Belgium focused on building strong, no nonsense marketing strategies for sports brands.
We take hockey very seriously.
Ourselves? Not so much.
Korok is more than a Hockey gear company.
We created a brand that serves as daily reminder to enjoy life and
express yourself through your sport and gear.
Imagine a world where everybody gets to
experience hockey the way they want to. To
become part of something bigger than just
their team or group of friends.
Too often in today’s world, people get so
caught up with results and getting better at
what they do, that they forget to live in the
moment and enjoy what they are doing.
We believe that through self expression and
a welcoming community we can help people
remember what hockey is all about:
“To enjoy every moment on and off the field.”
