A blog on brand strategy and design. Find inspiration, tools and knowledge to
bring your own or a client’s business to the next level.
When you build a brand, you are not just building the look of your business: You are creating a look for yourself. This is called a
Coming up with a catchy sentence to describe your brand. Sounds easy enough, right? Well putting together a tagline or slogan is in fact a struggle
What is the one thing that turns a customer from potential to converting? Trust. Without trust, money never parts. With this in mind, let’s discuss 5
So, I’ve seen countless businesses and individuals make this mistake, and few have learnt from it. A prime example is this: A B2B business is trying
What actually is design? In business terms, many are guilty of mixing up the idea of design with branding. And while you can be forgiven for
A lot goes into building your own brand; strategy and marketing to name just a couple. But as harsh as this sounds, without a solid brand
